This message was just posted on the Kia Motors Facebook page:
Thank you for your comments. The advertisement in question was not produced by Kia Motors Corporation (KMC) nor Kia Motors America (KMA), but rather by a local creative agency in another region. Neither KMC nor KMA were previously aware of the existence of this ad and it does not reflect the values of the Kia brand in any way. We at Kia Motors corporate headquarters in South Korea are investigating the matter and will address with the related parties.Apparently, the ad was not commissioned or approved by Kia, but was created and submitted to the contest by the ad agency with the company only becoming aware of it once it hit the media and internet.
Sorry, my planned "Cute Kid Story™" has been postponed, due to this crap:
An ad for car manufacturer Kia has won an Press Silver Lion award at the Cannes Lion Awards.
The ad is supposed to feature the Kia Sportage's dual climate control system, but instead seems to feature a teacher having s____l fantasies about one of his young students.
Doesn't this just make you want to go out and support these creeps by buying their vehicles?Not suprisingly, the advertising team that came up with this - Moma, from São Paulo, Brazil - was all male. I'm just really hoping none of the designers, Mr. Rodolfo Sampaio, Mr. Marco Martins, or Mr. Adriano Matos have daughters or access to children or teenagers if this is what they consider acceptable (and, yes, I know that plenty of consenting adults fetishize schoolgirl uniforms, nut not typically while talking to much younger schoolgirls, or at least I hope not).
I will be contacting Kia's US Public Relations contact in the morning to get his take on it and to voice my opinion, assuming this is an actual approved ad.
I doubt I'll get an answer, as a question about it and link to the ad on their Facebook page was deleted in less than 3 minutes. All it would have taken was a "we did not approve this ad".
Feel free to do the same:
Scott McKee, Director of KIA-USA Public Relations
111 Peters Canyon Road
Irvine, CA 92606
eta: They also have this lovely take on "Sleeping Beauty", with the kids on the left: